When companies face real competitors, then some enshittificatory gambits are unprofitable, because they’ll drive your users to competing platforms. That’s why Zuckerberg bought Instagram: he had been turning the screws on Facebook users, and when Instagram came along, millions of those users decided that they hated Zuck more than they loved their friends and so they swallowed the switching costs and defected to Instagram. In an ill-advised middle-of-the-night memo to his CFO, Zuck defended spending $1b on Instagram on the grounds that it would recapture those Facebook escapees.

~ Cory Doctorow, from Pluralistic: Enshittification isn’t caused by venture capital (20 Jan 2025)

There’s a lot of value in being able to just hop onto some platform and do what you need or want to do: easily organize a group of friends, say, while not having everyone know where your baby shower will be. It turns out that building complex systems is difficult, not easy. Any time you find something is easy to do (using some piece of technology) first, marvel at that. Because doing the difficult work of building that whatever-it-is enables the other things you want to do to seem to be easy.

And the second thing should do it think about why would anyone want to do all that difficult work and perhaps you should (at least sometimes) just directly do that difficult work yourself.

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