…we see what we believe, not the other way around. Rarely do we see the world as it is. Most of the time we are so busy compartmentalizing, judging, and ignoring what we can’t abide that we see almost nothing. We don’t see opportunities. We fail to see pain. And most of all, we refuse to see the danger in doing nothing. If you can’t see, you will never make art successfully.

~ Seth Godin