Those things are easy now. They might cost more than we’d like, but you can put them on a check-list and they’ll get done. What’s hard now is breaking the rules. What’s hard is finding the faith to become a heretic, to seek out an innovation and then, in the face of huge amounts of resistance, to lead a team and to push the innovation out the door into the world. Successful people are the ones who are good at this.

~ Seth Godin