You stand back and in a way, the reason it’s interesting is because it stands out, it doesn’t fit in, it doesn’t look like anything you’ve seen. But this is not really my position — generally. There might be moments where such a performance is necessary but we like to find a stronger relationship between the familiar and the unfamiliar. My feeling is that when a building is too self-referential, the audience is distanced; architecture becomes something that you look at. [Like in a cathedral or a monument?] Right, it’s a spectacle — whereas I think for 99% of the time, architecture is something that you should be inside and absorbed by. It’s something which convinces you by experience more than impresses you by image.

~ David Chipperfield, from David Chipperfield – The Talks

I think that tension exists in any creative endeavor. Perhaps, the existence of that tension is what defines something as being creative?

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