Gillard had a very simple ethos: “If your stuff isn’t world-class, you’re not going to make it”.

~ Hugh MacLeod from, https://www.gapingvoid.com/blog/2021/03/19/world-class-or-bust/

The other day I was in a Zoom break-out room with a few other podcasters. I was talking about how for 2021 I’m focusing on doing in-person interviews. How being a slave to a weekly schedule was (is, would continue to be,) putting pressure on creating podcast episodes. Most podcasters—well, every single one that I know of, but there must be some out there who aren’t, so I’m writing “most”… Most podcasters are willing to (happy to?) record virtually as that enables them to stay on their weekly production schedules.

Aside: Everyone believes that regular production is critical for podcast success. I disagree. “What’s one important truth that most people would disagree with you about?” is a good question, and this is currently the best answer that I have.

There are millions of podcast shows and many more millions of episodes. I don’t want to make a single episode of Movers Mindset unless it has some particular value or is special in some way; The human race doesn’t need simply, “one more podcast episode.” I believe that in-person, with the right guest, and with me doing my best work I can co-create something of value to humanity.

And “do it every week” doesn’t figure into that formula at all.

The idea of trying to do something at a world-class-or-bust level is a fairly new one for me. I have lots of hobbies and mostly I don’t care about being world class. But I do care about the Movers Mindset podcast being world class.

Do you have anything you’re intentionally pushing to that level?

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