It’s not a priority

(Part 46 of 72 in series, My Journey)

Starting today, you are no longer allowed to utter the words: “I don’t have time.” Instead, you will say, “It’s not a priority.”

~ Steve Kamb from,

Years ago, when I discovered the Lehigh Valley Parkour community’s inside jokes, I started avoiding the word “can’t” — if another LVPK member hears you, there’s an immediate 5 pushups penalty. (Very annoying in markets, subways, when driving, you get the idea.) Instead of saying “I can’t do that…” you start to say “I can do that when I am able to [insert something I need to work on].” Changing your words, changes your thoughts, changes your actions, changes your life.

Well, this one is my newest addition. No more “I don’t have time”; It’s all going to be, “It’s not a priority.” Go ahead, try a few of these out loud:

I don’t have time to eat healthy, becomes… Eating healthy isn’t a priority.

I don’t have time to exercise, becomes… Exercise isn’t a priority.

I don’t have time to sleep, becomes… Sleep isn’t a priority.

Oh, well brain, if you’re going to think about it that way… our whole life is going to change.


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