The Wrights’ story shows something more common than we realize: There’s often a big gap between changing the world and convincing people that you changed the world.

~ Morgan Housel from, http://www.collaborativefund.com/blog/when-you-change-the-world-and-no-one-notices/

On one hand, we could simply define “changed the world” to be when people have actually noticed, or when the change is wide-spread. On the other hand, it’d be much more interesting to acknowledge that the change happens at the moment of the advance—the moment the Wright Brothers figured out controlled, powered flight. (It’s the “controlled” part that really made them first.) The challenge for us creatives… for those of us out trying to change the world… is how do we act during the gap. Do we keep working, quietly changing the world further? Do we stop working and start marketing? Or… something else? To quote William Gibson: “The future is here, it’s just not evenly distributed yet.”

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