So much of the job is more emotion and ‘heart work’ than it is ‘head work.’ The head comes in after, to look at what the heart has presented and to organize it. But the initial inspiration comes from a different place, and it’s not the head, and it’s not an intellectual activity.

~ Rick Rubin

I think people want things that are really passionate, and often, the best version they could be is not for everybody… The best art divides the audience. If you put out a record, and half the people who hear it absolutely love it, and half the people who hear it absolutely hate it, you’ve done well, because it’s pushing that boundary.

~ Rick Rubin