Presence – with Pete Machalek

What are the benefits and challenges of incorporating video content into professional communication and personal branding efforts?

Pete Machalek discusses presence, in-person, and in both audio and video mediums.

I do think there is something about the challenge of presenting to a camera that a lot of folks can benefit from practicing. […] It’s something that I recommend challenging yourself about, if your presence is something you want to get better at. There’s a visual component to it. [But] it’s certainly not all visual.

~ Pete Machalek 24:42

Pete Machalek and Craig Constantine explore some of the intricacies of presenting in both audio and video formats. They discuss the advantages of audio-only presentation, noting it limits what the audience can judge you upon. Some video presentation strategies and formats are discussed, including the challenge of accommodating different visual perspectives as seen by viewers. Pete also shares the evolution of his content creation, explaining experiences and improvements in his vlogging journey.

Takeaways

Medium Matters — The choice between audio and video content impacts how your audience perceives you. Audio content limits judgment to voice and content, while video adds a visual dimension, demanding attention to body language and other visual aspects.

Practice Makes Perfect — Improvement in content creation comes with practice and persistence. Your initial attempts may not be perfect, but experience refines your skills over time.

Embrace Challenges — Stepping into new formats, such as video, challenges your comfort zone and offers opportunities for growth in personal and professional presence.

Resources

Sage Presence — Empowering people to communicate their value in all the venues of today’s world.

Vlog with Pete Machalek and his partners.

(Written with help from Chat-GPT.)

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