How can podcasting be used as a tool for exploration and growth in both personal and professional contexts?

A birthday gift to herself leads to a journey of podcasting without predefined goals.

The fashion business is mostly visual, so [podcasting is] not a medium for the fashion industry and it’s still not… but there are people that are more advanced, like in any sector, looking for new things.

~ Leekei Tang (11:45)

The conversation explores how podcasting can be used as a tool for personal exploration and professional growth. Starting as a birthday gift to herself, Leekei shares how she embarked on a podcasting journey without a defined goal, allowing her curiosity to guide her process. She reflects on her interest in audio storytelling, stemming from her love of radio and recording, and describes podcasting as a medium that facilitates sharing and connecting through stories.

The discussion also highlights her unique approach to podcasting in the fashion industry. Instead of focusing solely on fashion-related content, Leekei interviews people from diverse fields to draw parallels and insights applicable to purpose-driven businesses. She emphasizes the challenges of introducing audio into a visually dominated industry while identifying a niche audience eager for fresh perspectives. The conversation underscores the importance of discovering innovation at the intersections of seemingly unrelated stories.

Takeaways

Curiosity-driven podcasting — A podcast can start as a personal exploration with no specific goal.

Unconventional guest selection — Inviting guests from outside the industry enriches content with fresh perspectives.

Niche focus in a visual medium — Fashion remains a visual field, but niche audiences are open to exploring audio.

Storytelling techniques — Highlighting less-known aspects of a guest’s story adds value and uniqueness.

Intersection of ideas — Innovation often arises at the intersection of unrelated fields or perspectives.

Thematic connection for listeners — Structuring introductions helps audiences relate diverse topics to their interests.

Challenges of consistency — Regularly creating quality episodes demands time and effort, particularly in the learning phase.

Resources

David Nebinski — Mentioned as a leader in the Akimbo Podcast courses.

Seth Godin — Associated with the email that inspired her to start podcasting.

(Written with help from Chat-GPT.)

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