New medium, same challenge

The need for such a contest more than 100 years ago is revealing enough, but the reaction of the judges to the prize-winning plan turned out to be even more so — and it says a lot about why business models for audio production and broadcast remain a struggle.

~ Julia Barton from, In 1924, a magazine ran a contest…

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If one squints slightly, it’s all just the same issue: Things consume resources—radio, TV, podcasts, web sites for blogs, social media platforms—and take people’s time to create. It’s not possible for everyone to listen (read, web surf, etc) to everything for free, because reality is real.

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Nope. No more of that!

The next day NBC’s president decided to make an exception to the network’s ban on recorded sound in order to interview Morrison and play a portion of the recordings. (Yes, both NBC and CBS banned recorded sound over their air, and would continue to do so for another decade. […] ).

It’s telling that the lesson America’s big radio networks took from this incredible eye-witness recording was simply, “Nope, no more of that!” As sound scholar Michael Biel pointed out, “This is…the first time that a recording was allowed to be broadcast on NBC, and I can count on my fingers the other times that NBC broadcast recordings — knowingly and unknowingly — until the middle of WWII.”

~ Julia Barton from, Hell Yeah: Airships!

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Barton’s Continuous Wave is a must read for anyone interested in audio, radio or podcasting— this article in particular.

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