I’m reading Amy Sillman’s Faux Pas and when I was searching her name in the Podcasts app I came across this conversation with writer Sheila Heti.

~ Austin Kleon, from Getting in and out of trouble

People find your show because they are looking for something, or someone, very specific.

People are not just sitting around thinking, “I feel like a need a new podcast to listen to… maybe something that inspires me to move more…” And then they search for “movement inspiration” . . . and then they land on my Movers Mindset show. No that’s not at all how it works. People do not find our show.

People find ONE, SPECIFIC episode. That’s what Kleon did above.

Think of a guest, or a topic, which you did about a year ago…

Now search for that person or topic in your podcast player, or in a web search engine…

Did you find that one episode you were thinking of?

Because people do that. And only then does our show description, show title, show art, episode art, episode notes, and all our hard work gives them the chance to pick us.

ɕ