Parkour is about taking the road less travelled by, and choosing the harder path every time. It’s about understanding that excellence does not arise from simply doing what is convenient or what pays well or what advances your personal career. The Olympic Games are sponsored by Coca-Cola and McDonalds. That’s not right.

Have principles. Stick to them. Because if you don’t stand for something you’ll fall for anything.

~ Dan Edwards from, The Business of Parkour: A Question of Principle (or How to Resist the Red-Bullion) – Dan Edwardes

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