When you start something, don’t raise other people’s expectations. What is highly praised seldom measures up to expectations. Reality never catches up to imagination. It is easy to imagine something is perfect, and difficult to achieve it. […] Honorable beginnings should serve to awaken curiosity, not to heighten people’s expectations. We are much better off when reality surpasses our expectations, and something turns out better than we thought it would.

~ Baltasar Gracián