In 2007, on my first trip to New York City, I grabbed a brand-new DSLR camera and photographed all the fonts I was supposed to love. I admired American Typewriter in all of the I <3 NYC logos, watched Akzidenz Grotesk and Helvetica fighting over the subway signs, and even caught an occasional appearance of the flawlessly-named Gotham, still a year before it skyrocketed in popularity via Barack Obama’s first campaign.
But there was one font I didn’t even notice, even though it was everywhere around me.
Last year in New York, I walked over 100 miles and took thousands of photos of one and one font only.
~ Marcin Wichary, from The hardest working font in Manhattan
slip:4uaete1.
What. WHAT? WAT?! Words fail me… there are 600 photos in this article. I couldn’t stop staring at the technology parts, and keyboards—so much of that reminds me of my youngling days. I leaned in for the photography, which is gorgeous macrophotography. And fell headlong into the nostalgia.
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