Optionality lets you do things no one would give you permission to do. It lets you write excellent software and give it away for free if you choose. It lets you do things that don’t make sense in the current climate, but will long-term. It lets you be early while eventually catches up.

~ Jason Fried, from Achieving optionality

I’ve never heard that word used that way, and I’ve never heard that business happy-place described so succinctly.

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