Issue 52

First, thank you for reading. :)

A year ago, when I set out to reimagine what my email (this thing you’re likely reading in email, which is based on some of the stuff I post to my blog) should be, my first thought was: “What do I like to get in my email?” What I like is when the entire email is actually in the email; no bait-and-switch, here’s-a-taste, but now you have to come to the web site to actually read it. I like when images are special; when they are just rare enough to be surprising and interesting. I like to take my time reading. I like when the font and colors are easy on the eyes. So that’s what I tried to create.

I wasn’t sure whether I should write this celebratory item to be in issue 52 or 53. (Or maybe I should celebrate on round numbers like 50 and 100?) Thinking about this reminded me that most of you (I imagine) don’t know these weekly 7 for Sunday emails have issue numbers.

You see, for obtuse technical reasons there are three features that are only available if you go to the web site to read 7 for Sunday. First, the issue number is in the header at the very top. Second, each issue starts with a reading-time estimate. I really like that feature; I love when what’s inside is clearly labeled on the can. Third, at the bottom of each issue are buttons to navigate through all of the issues. If you’ve never seen the web page version of 7 for Sunday, now would be a fun time to take a look (and it would take you about 4 hours to read through all 52 issues.)

This modular way to consider goals removes so much trepidation. A major win in your life is no longer at the end of “a journey of a thousand steps.” It’s a journey of nine or fourteen or fifty-five Blocks. It’s a staircase, not an ocean to be crossed.

~ David Cain from,


A year ago, when I set out to reimagine what my email should be, I was looking forward to seeing how it turned out after 52 issues. I think it turned out pretty well, and I hope you agree. Again, thanks for reading. I appreciate your time and attention, and I don’t take it for granted.