How can a members-only Parkour competition benefit both gym communities and business growth?
Find out how structured competitions drive engagement and long-term membership.
I realized: How is this benefiting me? I’m just throwing a competition for the sake of watching awesome athletes do awesome things. Which I have no problem with— that I have the West Coast Parkour championships for awesome athletes to come and push themselves. But that doesn’t push my gym, that doesn’t push my culture, that doesn’t help retain my students.
~ Justin Taylor (11:31)
The conversation explores the concept of members-only Parkour competitions designed to foster community, improve retention, and generate revenue within gyms. Unlike traditional competitions that attract elite athletes, these events focus on inclusivity, offering challenges that cater to all skill levels. Justin emphasizes the importance of creating a supportive environment where everyone has the opportunity to feel accomplished, even those who might finish last. Through tailored categories and multiple opportunities for recognition, these competitions build confidence and engagement among participants.
The discussion also highlights how such events extend their impact beyond the athletes. Parents build friendships and deepen their connections to the gym community, while participants develop personal growth, resilience, and teamwork skills. By incorporating preparatory challenges in regular classes and promoting participation through a structured framework, gyms can create a sustainable model that supports both personal and professional growth for all involved.
Takeaways
Running members-only competitions — A gym-focused approach encourages participation and builds confidence among members.
Avoiding participation trophies — Alternative reward structures can ensure every participant feels valued without diminishing achievement.
Strengthening community bonds — Competitions create opportunities for parents and students to connect socially.
Improving retention — Regular, inclusive events keep members engaged and returning to the gym.
Introducing competition circuits — Successful local competitions can serve as a gateway to regional or national circuits.
Building personal growth — Challenges in competitions can foster resilience, sportsmanship, and overcoming fears.
Focusing on inclusivity — Age-specific and skill-level-based categories ensure every participant has a fair chance to succeed.
Resources
Firestorm Freerunning & Acrobatics — A series of Parkour gyms offering classes and competitions.
West Coast Parkour Championships — A competition series for athletes of all ages and skill levels.
Parkour Professor — Instagram profile for consulting and updates related to Parkour.
FirestormFreerunning@gmail.com — Contact for inquiries and information.
(Written with help from Chat-GPT.)
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