Sometimes I weep

What focus means is saying no to something that you, with every bone in your body, you think is a phenomenal idea and you wake up thinking about it, but you say no to it because you’re focusing on something else.

~ Jonny Ive from,


I have a lot of ideas. (Perhaps your experience is similar?) For most of my life I thought all of my ideas where good ones. Sure, there were some insane bicycle accidents and spectacular snow-tubing disasters, but in the minutes following an incident, I still thought it was a good idea. Poorly planned, poorly executed, or both, sure. But life seemed to be an endless parade of good ideas each affording an opportunity to grab life by the choose-your-own-metaphor. In hindsight, I think it was all simply poor—or, if I’m honest, a complete absence of—impulse control.

In recent years it has become apparent my time on Earth is limited. (Perhaps your experience is similar?) These days that stream of ideas continues. What if I installed a motion-activated auto-targeting water sprinkler filled with Capsaicin-laced water to keep the squirrels away? (Yes, really.) …and okay, well, the ideas don’t all seem like good ideas anymore. Fine. I’m cool with having limited time, limited resources, and possibly some added social awareness.

But every once in a while, I have an idea which is blindingly awesome. Even if I have one such idea only once in a while, that still means I have more than I can try, and then I have to choose. I have to choose some, and say no to others.