Some people are highly motivated. They will curate their information sources and follow whoever provides the most value. That will likely include some independent writers (maybe “good” ones or maybe “bad” ones).
But most people aren’t all that motivated. They just want to get information quickly and go live their lives. So they get their information in three ways:~ “Dynomight” from, https://dynomight.net/copypasta/
Whenever “the Internet” comes up (including discussion of anything that runs via the Internet, without the Internet itself getting a specific mention) I trot out this handy aphorism: The greatest trick the Devil ever pulled was convincing us that anything related to the Internet was easy to understand. In this article, the anon-/epon-ymous “Dynomight” goes deep into why the mainstream (read: online media platforms that gets all the traffic) winds up being this solidly middling quality of content. To get there, there’s a deep dive involving tourists finding restaurants and a you-must-not-miss mention of Gell-Mann amnesia.