Step 2

People – especially really smart people – have a tendency to attempt solving big problems (like earning a profit) without first solving more basic ones (like how you’ll get there). This is why the “Step 1, Step 3” joke resonates. And it’s why understanding the hierarchy of earning profit is so important.

~ Morgan Housel from,

Oh, crikey! That’d be me. I too–frequently get frustrated when my “awesome idea” isn’t received the way I’d like it to be. I think it’s exactly the same step–two problem that Housel points out. I’m jumping over step 2. But in cases where I try to figure out step 2… *crickets* It occurs to me that there’s another way to address the issue: Stop chasing ideas that solve a problem that I have, and instead try to chase an idea that solves a problem someone else has.