What’s in a name

A challenge arises when we make something over a long period of time. As we evolve — as we add experiences, impressions, memories, deepening knowledge and self-knowledge to the combinatorial pool from which all creative work springs — what we make evolves accordingly; it must, if we are living widely and wisely enough. Eventually, the name we once chose for it begins to feel not like a choice but like a constraint, an ill-fitting corset ribbed with the ossified sensibility of a former self.

~ Maria Popova from, https://www.themarginalian.org/2021/10/22/brain-pickings-becoming-the-marginalian/

Popova changed the name of her project a while back, and this is a nice unpacking of her thinking. I’ve a lot of projects, and they have various names; Names that are public and names for them in my own mind.

With each project, I continuously struggle to balance the desire for concision and the desire for clarity. I drive myself mercilessly to find the simplest phrase that is something memorable and meaningful. And then I drive myself mercilessly to be ready and able to explain things as iterative layers of unpacking. That name. A few sentences. A few minutes of explanation. And so on, expanding to a fully dynamic conversation about the thing. On one hand, I know that this zooming in, (towards a concise name,) and zooming out, (toward a coherent and thorough explanation,) improves my thinking and understanding. But on the other hand. It’s really exhausting.