Good enough

I maintain that, while the number of bugs and problems users experience is linear, their understandable frustration is exponential. It’s no wonder they have learned to tolerate poor-quality work.

Nick Heer from,

I maintain that this is a symptom of the rise of “good enough.” The rise of, “just ship it and fail faster,” has created a culture where “shipping it” is valued over doing something well. The only thing harder than the first 90% of a project is the second 90% of the project. To create something that is a delight to use requires an enormous effort.

Our culture is currently being reshaped by companies who are training us via the fast dopamine hit. In that arena, creating things is a vicious competition. It feels as if there is no time to do something well and bring it to market. In the time it takes to do it well (for example, create 85 episodes of a podcast, write 2,500 blog posts, fill a bookshelf with journals) you will expend an enormous amount of time, energy and money. Sometimes, what you create will be so perfectly in time with the culture that the capriciousness of the market will reward you. Sometimes it will not.

But you must do the hard work. Not because you will necessarily be rewarded, but because other people need to see you doing the hard work. That will encourage and inspire them to try something harder than their current efforts. And that ratchets the culture up, rather than down.