There is no question that apps are here to stay, and are a superior interaction model for some uses. But the web is like water: it fills in all the gaps between things like gaming and social with exactly what any one particular user wants. And while we all might have a use for Facebook – simply because everyone is there – we all have different things that interest us when it comes to reading.~ Ben Thompson from, https://stratechery.com/2014/web-still-matters-writing/
That’s from 2014, and holds up pretty well I think. That the web, “fills in all the gaps,” is insightful. Sure, the technology that defines “the Web” drives an enormous amount of stuff other than written content. But even just the smaller portion that is the written word is a huge swath of time and attention. That speaks well for us in the aggregate.
I still believe that the problem, currently, is simply that people rarely bother to figure out how things actually work. People don’t tinker and change things. Once someone gets the bug of curiosity, it’s a slippery slope from poking and prodding, to tinkering and experimenting, to building and creating; It’s a slippery slope lined entirely with reading.