Let me start by saying that beautiful websites come in all sizes and page weights. I love big websites packed with images. I love high-resolution video. I love sprawling Javascript experiments or well-designed web apps.

This talk isn’t about any of those. It’s about mostly-text sites that, for unfathomable reasons, are growing bigger with every passing year.

~ Maciej Cegłowski from, The Website Obesity Crisis

This is so true that it makes me laugh and cry at the same time. I weep. I weep for the Internet. The Internet we know today was made possible by advertising, because too many of us don’t understand how reality works. That’s a good thing—that the Internet happened and grew to be as pervasive as it is—but the current trajectory does not lead to the best possibilities.

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