The problem with human nature is that we are all prone to what might be called “virtue forgetfulness.” Our principles and values – our vision of the men we want to be — do not stay at the forefront of our minds at all times, ever at the ready to sway our choices. Instead, our craniums are so busy processing our day-to-day issues and concerns that more philosophical data ends up stored in the reserve trenches rather than the frontlines. It is for this reason that moral reminders are so effective and necessary in our lives: they act as cues in our environment that summon thoughts about our values from the back of our minds to the front, where they can influence our behavior and be brought to bear on the temptations before us.

~ Brett McKay from, http://www.artofmanliness.com/2013/08/19/what-strengthens-and-weakens-our-integrity-part-iv-the-power-of-moral-reminders/

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