I have yet to speak to anyone in the big blue room, (that is to say, anyone who does not work deeply within the Internet behind the magic curtain,) who has the slightest idea what is going on in general with “big data”, or specifically with “the customer is the product.” But “We Value Your Opinion” by Neven Mrgan — and that’s not a typo — is pure, sweet, ambrosia. It explains perfectly what is really going on. If you’re not paying for it, then you are the product. Have a cigar. Welcome to the machine. For more enjoyment and greater efficiency, consumption is being standardized.