Once upon a time…

Hey, so we have this really dry book about SAS. We need something punchy for the cover art… I know! We’ll put some uber-tech on the front… like a 5.25″ floppy! Those are cutting edge, we’ll be using them forever.

Yeah, but can we have, like sharks, with frickin’ laser beams on their heads or something… ?

We can’t get sharks…

Ok, just make like a frickin’ laser coming out of the floppy…. zowee! These will fly off the shelves!

Wait. What?

25 year old tech on the cover; I think I can get rid of this book now.

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